Arketa, a boutique fitness software platform founded in 2020 by yoga instructor-turned-entrepreneur Rachel Lea Fishman, has raised \$15 million in Series A funding. The investment aims to speed up product development and strengthen Arketa’s presence in the boutique fitness market.
The funding round was led by Inspired Capital, with participation from existing investors including First Round, Y Combinator, Amity, and Velvet Sea.
Arketa focuses on serving small and mid-sized fitness studios. Its platform offers automated customer service, lead capture, dynamic booking tools, transparent pricing, and marketing automation. These features help studios manage operations and improve customer experience.
Rachel Lea Fishman said she created Arketa after seeing how outdated technology limited fitness studios. “As a certified yoga instructor, I saw firsthand how old systems frustrated studios, alienated customers, and slowed growth,” she explained. “We built Arketa to provide modern tools that help fitness professionals expand their reach and deliver personalized, community-focused experiences. Our mission is to set a new standard for technology in the wellness industry.”
The platform supports a variety of boutique fitness concepts, from traditional Pilates and yoga studios to niche formats like dog yoga and trampoline fitness centers.
Chris Brown from Inspired Capital praised Arketa’s approach. He said, “Arketa represents the future of vertical software platforms by offering comprehensive solutions for their customers. They start with core features like booking and payments but quickly expand to cover all operational expenses. Platforms like Arketa will soon be the main way AI supports small and medium-sized businesses globally. Choosing anything else will soon seem outdated. We’re excited to partner with Rachel and Josh as they grow Arketa.”
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