USA Ninja Challenge, a leading fitness franchise for kids, is preparing to expand across the Greater Boston area. With successful locations already operating in Marlborough, North Andover, and Norton, the brand is focusing on growing its presence in one of Massachusetts’ most active and family-oriented markets.
The existing gyms have proven that there is strong demand for youth-focused, high-energy fitness programs. According to the company, none of its Massachusetts locations have closed, and the solid financial performance has made Boston a key target for growth.
Greater Boston’s suburbs are an ideal fit for the USA Ninja Challenge model. These communities have high population density, strong household incomes, and a growing interest in after-school activities that blend fun and physical fitness. The brand’s Ninja training programs offer a modern alternative to traditional sports like gymnastics and martial arts.
The franchise also benefits from available real estate in the region. Flexible commercial spaces along major highways make it easier for families to reach the facilities while keeping operational costs manageable.
“These types of spaces suit our unique needs and help us stay close to the neighborhoods we serve,” said Richard Knight, founder of USA Ninja Challenge.
Looking ahead, the brand is exploring further development in cities such as Northampton and Southampton. While exact growth numbers are still being finalized, Knight believes several new locations could open across Boston’s suburbs over the next few years.
The company’s expansion comes at a time of growing attention for the sport. Ninja was recently added as an official event for the 2028 Los Angeles Olympics, which has sparked new interest among families and young athletes.
“We’re not just teaching kids how to be active,” Knight said. “We’re helping them build confidence, make friends, and discover what they’re capable of — all while having fun.”
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