For many busy individuals, weekday meals often depend on pre-prepared meal deliveries due to limited cooking skills or time. Despite a large appetite and a strong preference for sweets, there remains a demand for nutrient-dense, filling meals that are affordable.
Enter Calo, a Bahraini foodtech startup that recently acquired Fresh Fitness Food and Detox Kitchen. Launched in the UK in April, Calo offers a personalized meal service designed for time-poor consumers.
The company uses a nutritionist-approved algorithm to analyze individual needs and match customers with meals customized to their physical goals and taste preferences. This innovative approach aims to provide an ideal culinary experience for those seeking convenience without compromising nutrition.
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