Creamfields, the internationally acclaimed dance music festival, is adding a new dimension to its event this year by introducing its first-ever on-site gymnasium. The gym will be powered by Liverpool-based fitness company Box Step Fitness and will be located in the festival’s newly created Downtown area, which combines sports, wellness, and entertainment.
The gym offers festival attendees the opportunity to exercise and energize themselves before the music starts. This addition reflects Creamfields’ effort to provide a more balanced and refreshing experience, blending wellness with entertainment for the first time in its history.
The gym features eight advanced strength-training stations and a functional workout area equipped with Box Step’s Optimus Series machines. These machines allow users to perform a variety of exercises including bicep and tricep curls, leg presses, lat pulldowns, and more, providing a full-body workout designed to boost energy before the festival activities.
Joe Edwards, founder and CEO of Box Step Fitness, said the partnership aims to combine fitness with music to improve attendees’ energy, mood, and overall performance during the festival.
Besides the gym, the Downtown area will host various activities such as live music, sports, rave karaoke, and DJ workshops. Attendees can participate in fitness classes including CrossFit and yoga, enjoy meditation and massage sessions, and access healthy food and drinks at the Culinary Quarter. Hair, beauty, and pampering services will also be available to help festival-goers stay refreshed.
Box Step Fitness, founded in 2019, has quickly become a preferred supplier for boutique gyms, luxury hotels, and sports organizations across the UK. The company offers a complete service that includes the design, manufacture, and installation of high-quality exercise equipment. This turnkey approach helps reduce costs and shorten delivery times, making it easier for clients to adopt premium fitness solutions.
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