79 percent of U.S. adults aged 18 and older reported regularly using the Nutrition Facts label when buying packaged foods. This information comes from the Flexible Consumer Behavior Survey (FCBS), part of the National Health and Nutrition Examination Survey (NHANES). Regular use means consumers used the label “sometimes,” “most of the time,” or “always” in their food purchasing decisions.
Nutrition Facts labels provide details such as calories, fat, fiber, and carbohydrates, helping shoppers compare products and make informed choices. Other label information like health claims, the ingredients list, and expiration dates are not part of the Nutrition Facts label but sometimes appear on packaging.
More than 9 in 10 consumers (92 percent) regularly checked expiration dates. Around three-quarters regularly used information on calories (74 percent), sugars (73 percent), and the ingredients list (71 percent). Just under two-thirds paid attention to sodium (66 percent), number of servings (65 percent), and serving size (63 percent). Fewer consumers regularly used health claims (59 percent), percent daily value (58 percent), the second column (39 percent), and the footnote (34 percent). The second column shows nutrient information for the entire package, while the footnote explains percent daily values based on a 2,000-calorie diet.
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