AUSTIN, Texas — Texas is taking action against General Mills, accusing the company of misleading consumers about the health benefits of its products.
Attorney General Ken Paxton announced an investigation into the cereal giant, alleging that it falsely promotes its products as “healthy” despite containing petroleum-based food colorings. These synthetic dyes are often linked to health concerns.
“I stand with the Trump Administration and Secretary Robert F. Kennedy in opposing synthetic dyes, and I am committed to protecting the health of Americans,” Paxton said. “This investigation is part of our ongoing effort to stop deceptive marketing by big corporations and to ensure food products are accurately represented.”
According to Paxton’s office, General Mills markets cereals such as Trix and Lucky Charms as a “good source” of vitamins and minerals, despite containing artificial colorings. These additives have been associated with several health issues, including hyperactivity, hormone imbalances, autoimmune diseases, cancer, and obesity in children.
“Under my leadership, major food companies should know they will be held accountable if they use harmful ingredients and engage in false advertising,” Paxton added.
He further emphasized that General Mills does not warn consumers in the U.S. about the potential health risks of its products. While the company has already reformulated its cereals to exclude artificial dyes in other countries, Paxton argues that it should do the same for consumers in Texas and across the U.S.
