YouTube cooking star and former “Bon Appétit” host Brad Leone has expanded his career beyond the kitchen by partnering with vitafusion, a popular supplements brand known for its chewable gummy vitamins.
Leone has been named vitafusion’s first-ever “Chief Flavor Officer.” In this new role, he is helping the company launch its latest product, the Power Plus Multivitamin.
The new gummies, available now at Walmart, come in strawberry and watermelon flavors. They provide 100% of the daily value for ten essential nutrients, including vitamin D3 for bone health and immunity, vitamin E for vision and antioxidant support, biotin for metabolism, and folate for overall well-being. Vitafusion also highlights that these vitamins support brain and nerve health.
In addition to the new flavors, vitafusion has improved the gummies’ texture, making them softer and easier to chew and digest. This offers a convenient option for people who have difficulty swallowing pills. The recommended daily dose is three gummies, and Walmart sells a 90-count bottle, which lasts for about 30 days.
The gummies are free from high-fructose corn syrup, artificial sweeteners and dyes, gluten, and dairy. A bottle is priced at \$13.
In a company statement, vitafusion said, “As vitafusion’s first-ever Chief Flavor Officer, Brad is helping to redefine just how bold wellness can taste.” They described the new Power Plus Multivitamins as “loud on flavor, heavy on nutrition.”
Brad Leone is best known for his work on Bon Appétit’s YouTube channel, where he gained popularity through videos that blend cooking with humor and science. He later hosted his own shows, “It’s Alive with Brad” and its spin-off, “It’s Alive: Goin’ Places.” He continues to share food content with nearly 800,000 followers on Instagram and more than 330,000 subscribers on YouTube.
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