PickUp USA Fitness, a basketball-focused fitness club, is set to open a new location on Cross Keys Road in Sicklerville.
Signs have appeared on the building in the Cross Keys Business Park, which was previously home to Carnival of Collectibles. PickUp USA will occupy part of the building, not the entire space. Construction of the interior is just beginning, and the opening date has not yet been announced.
PickUp USA Fitness is a relatively new concept, and this will be the first location in the South Jersey area, so many local residents may be unfamiliar with it. The club specializes in basketball-centered fitness activities and requires members to sign up to participate in pickup games, fitness sessions, and use the lounge facilities.
The Sicklerville club will cover 12,000 square feet, featuring two full-sized basketball courts and one half-court. The facility will also include a fitness area equipped with premium workout and cardio machines. For members waiting between games, a luxury lounge will offer relaxation, including a basketball practice shooting machine.
A key feature of PickUp USA is its refereed pickup games. Members can join daily 10-minute games officiated by two referees, with a scoreboard and team-colored jerseys. The club uses a patented system called Casey Que TM, which assigns players to teams based on their sign-in time. TVs around the gym display the queue, so players know when their next game will begin.
In addition to adult activities, PickUp USA offers a Youth Development league and private training packages for players seeking to improve their basketball skills.
Currently, PickUp USA has 15 locations across the United States, with the nearest other club located in Warminster, Pennsylvania. The company also offers franchise opportunities for interested parties.
A basketball-focused fitness center is a fresh addition to the niche fitness market. While other sports like pickleball, tennis, and golf have dedicated fitness facilities, a basketball-centric club is a new concept for 2025. Given basketball’s widespread popularity, PickUp USA aims to fill this gap in the fitness industry.
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