SAN FRANCISCO — Nex, a leading company in motion technology and entertainment, has announced a new partnership with Zumba®, the popular global dance-fitness brand. The collaboration aims to make fitness fun, easy, and accessible for people of all ages and abilities.
Starting this August, Nex and Zumba will launch a unique fitness experience on Nex Playground, Nex’s active play system designed to get families moving together. This new offering combines immersive motion tracking with game-like scoring and progress tracking. It brings the Zumba studio experience directly into people’s homes, helping families stay active while having fun.
David Lee, co-founder and CEO of Nex, said, “Our partnership with Zumba is about bringing their world-class dance-fitness experience into living rooms everywhere. It’s not just exercise — it’s about creating joyful moments that get the whole family moving together. Healthy screentime is for everyone, not just kids.”
Carolina Moraes, Chief Marketing Officer of Zumba, added, “This partnership lets us take Zumba beyond the studio and into homes. We want to make exercise feel like fun, social time. By mixing our catchy rhythms and easy moves with Nex’s motion technology, we’re changing how people of all ages enjoy fitness and fun.”
The new fitness program on Nex Playground lets users unlock new songs, dance styles, and moves as they progress through more challenging routines. Thanks to Zumba’s engaging content and Nex’s AI-powered motion tracking, the home workout becomes an exciting dance party. The system provides real-time feedback and scoring, rewarding every step and move.
Nex Playground is a controller-free console made for families with young children. It uses full-body motion to encourage active play without screens or traditional controllers. The console is certified kidSAFE+ COPPA, has no internet connection, no online interaction, no ads, and no in-game purchases. All data stays on the device, and it features a built-in camera cover to ensure privacy and safety. Nex recently sold over 200,000 units, becoming a top family gaming choice.
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