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Fitness Meets Fashion Sportswear Market Set To Reach 128 Billion Dollars

by Daisy

A new market report highlights how changing lifestyles and consumer habits are driving growth in the global sportswear industry.

According to Valuates, the global sportswear market is expected to grow from \$102.64 billion in 2024 to \$128.41 billion by 2031. This growth is fueled by the rising demand for activewear that goes beyond workouts and is worn in everyday life.

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One key player, Fabletics, plans an aggressive expansion. The California-based brand aims to double its sales over the next five years by entering new product categories and expanding internationally, co-founder Adam Goldenberg told Athletech News.

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Other brands are also making moves in the sector. Sodo Athletic Lab, backed by former NFL Pro Bowl wide receiver Sidney Rice, is relaunching as a premium men’s activewear label. Meanwhile, NikeSkims debuted earlier this year, combining Kim Kardashian’s brand with training apparel, footwear, and accessories for women athletes.

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These developments reflect the ongoing evolution and growing appeal of sportswear worldwide.

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