A new market report highlights how changing lifestyles and consumer habits are driving growth in the global sportswear industry.
According to Valuates, the global sportswear market is expected to grow from \$102.64 billion in 2024 to \$128.41 billion by 2031. This growth is fueled by the rising demand for activewear that goes beyond workouts and is worn in everyday life.
One key player, Fabletics, plans an aggressive expansion. The California-based brand aims to double its sales over the next five years by entering new product categories and expanding internationally, co-founder Adam Goldenberg told Athletech News.
Other brands are also making moves in the sector. Sodo Athletic Lab, backed by former NFL Pro Bowl wide receiver Sidney Rice, is relaunching as a premium men’s activewear label. Meanwhile, NikeSkims debuted earlier this year, combining Kim Kardashian’s brand with training apparel, footwear, and accessories for women athletes.
These developments reflect the ongoing evolution and growing appeal of sportswear worldwide.
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