Middle East’s Largest Fitness Event Returns to Dubai

by Daisy

Dubai is set to host the Middle East’s largest fitness and wellness event from October 25 to 27, 2024, at the Dubai Exhibition Centre in Expo City. This event, known for its comprehensive tri-part exhibition format, will feature the Dubai Muscle Show, Dubai Active, and Dubai Active Industry. The 2024 edition promises to be bigger and better, expanding to a 30,000 sqm space in the South Halls of the Dubai Exhibition Centre.

Key Highlights:

New Venue:

The event has found a new home at the Dubai Exhibition Centre in Expo City, strategically located near the developing Al Maktoum International Airport.
The venue includes an outdoor activation area, enhancing the event experience.


Massive Attendance:

An estimated 38,000 visitors are expected to attend.
Over 600 athletes and health and fitness influencers from around the globe will participate.


Comprehensive Experiences:

The event will offer inspirational and educational talks, meet-and-greet sessions with fitness industry icons, world-renowned competitions, group fitness classes, and business seminars.
More than 400 exhibitors from 40 countries will showcase leading sports nutrition, fitness, wellness, and bodybuilding brands.



The Dubai Exhibition Centre offers direct metro access to the exhibition halls.
Attendees will benefit from free parking options, regular complimentary shuttle buses from the World Trade Centre to Expo City, and discounted RTA taxi services.
The collaborative efforts of Dubai Sports Council, Dubai Tourism, and Expo City have ensured that this event will be a significant milestone in the fitness and wellness calendar, positioning the Dubai Exhibition Centre as a future key hub for major events.


You may also like


Your go-to fitness resource, offering customized workout plans, nutrition guidance, and expert wellness advice. Committed to empowering all fitness levels with cutting-edge tools, reliable content, and a holistic approach to achieving health and vitality.

Copyright © 2023