Matrix Fitness Signs Deal Boosting Public & Non-Profit Reach

by Daisy

Matrix Fitness, a leading commercial fitness equipment brand under Johnson Health Tech, has forged a three-year agreement with Omnia Partners, a U.S.-based purchasing organization with extensive public and non-profit reach.

The agreement will give partnership members such as K-12 schools, colleges, local governments, healthcare institutions, YMCAs, and other nonprofits easier access to Matrix’s suite of fitness products and connected solutions.


Marc Loomer, Matrix sales manager of college and recreation, noted that the partnership is a significant milestone for the brand and allows for straightforward access to Matrix’s extensive range of cardio, strength, and group training equipment.


“By leveraging Omnia Partners’ national contract, we can eliminate the lengthy RFP process, ensuring our high-quality products are more accessible,” he said.


Scott Miller, Omnia Partners’ senior vice president of supplier development, said the company is proud to partner with Matrix Fitness to offer its athletic supplies and equipment to members.

“Omnia Partners is committed to partnering with suppliers of the highest quality, performance, and value proposition, ensuring our agencies implement the best solutions for their environments,” Miller said.

Establishing a distribution channel through public and non-profit organizations is similar to the path that Peloton is taking with the YMCA of Metropolitan Chicago. Following a pilot program in 2023, the connected fitness company is adding over a hundred of its Bike+ and rowers to all 14 of the YMCA’s community hub locations in the Windy City.


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